2D Motion Graphics: Everything TOP Marketers Need to Know in 2025
2D motion graphics are revolutionizing marketing in 2025. Discover actionable insights to create engaging visuals that boost conversions. Get started now!
2D motion graphics are revolutionizing marketing in 2025. Discover actionable insights to create engaging visuals that boost conversions. Get started now!
In today’s attention economy, static visuals simply won’t cut it. But imagine instantly captivating your audience, explaining complex ideas in seconds, and boosting engagement without a Hollywood budget. 2D motion graphic videos are the answer – a surprisingly powerful and versatile tool you might be overlooking.
Ready to unlock their potential? This article will be your guide, revealing the 4 key styles of 2D motion graphics with a dozen inspiring examples, breaking down the 3 essential production paths, and even offering a glimpse into the pricing landscape and leading service providers.
2D motion graphics are animated visuals created in a two-dimensional space. Essentially, they bring graphic design elements to life through movement. Think animated logos, explainer videos with moving characters and text, or dynamic data visualizations – all existing on a flat, 2D plane.
While other visual formats offer benefits, 2D motion graphics excel in these key areas, making them a potent tool:
It’s helpful to understand the different types of 2D motion graphics videos commonly used. We’ll break them down into 4 main categories, primarily based on their core purpose and application. This will give you a clearer picture of which style best suits your specific needs and communication goals.
| No. | Type | Description | Use Case | Pros & Cons |
| 1 | Explainer Videos | A 2D motion graphic video designed to explain a concept, product, or service in a simple, clear, and visually engaging way. It often combines animation, voiceover, and text. | Breaking down complex topics, product demos, and company introductions | ✅ Engaging & informative ✅ Simplifies complex ideas ❌ Requires strong scripting for clarity |
| 2 | Promotional & Marketing Videos | A visually compelling video aimed at promoting a brand, product, or service by highlighting key benefits and driving engagement. | Social media ads, website banners, brand awareness campaigns | ✅ Boosts conversions ✅ Visually appealing ❌ Needs high creativity for effectiveness |
| 3 | Ads & Social Media Campaigns | Short, attention-grabbing animated videos designed for quick consumption on social media platforms. They focus on delivering key messages in an engaging and shareable format. | Instagram stories, TikTok animations, YouTube shorts | ✅ Highly shareable ✅ Short & engaging ❌ Limited storytelling time |
| 4 | Educational & Training Videos | Animated videos are created to deliver instructional content in an engaging and easy-to-understand manner. These videos simplify complex topics and enhance knowledge retention. | eLearning courses, corporate training, academic lessons | ✅ Engaging learning experience ✅ Great for retention ❌ Can be time-consuming to produce |
Now that you have a solid grasp of the diverse types of 2D motion graphics videos and where they shine, you might be wondering about the practical aspect: “Okay, this is great, but what’s it going to cost?” Understanding the investment involved is a crucial next step in bringing your 2D motion graphics vision to life.
To help you get a clearer picture of budgeting and pricing, we’ve got a dedicated resource just for you: 1 Minute Motion Graphics Video Price: Get a Quick Quote (2025)
Let’s explore 3 primary pathways you can take to turn your motion graphics vision into a reality, from DIY to fully outsourced solutions.
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| Tier | Price Range (USD) | Description | |
| DIY Solutions | Under $500 | Use online tools or software to create a 2D motion graphics video yourself. Ideal for small projects with a limited budget, but requires time and effort. | |
| Freelancer Market | $200 – $1,500 | Hire independent creators from platforms like Fiverr or Upwork. Quality varies, and revisions may be limited, but it’s a budget-friendly option. | |
| Professional Studios | Basic Package | $1,500 – $3,000 | Work with experienced studios for high-quality, custom animations. Pricing depends on complexity and production level. |
| Standard Package | $2,500 – $8,000 | ||
| Premium Package | Starts at $10,000 | ||
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Get more insights: How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?
| Step | What To Do |
| 1 | Video Foundation Setting |
| 2 | Choose the Purpose and Style of Video |
| 3 | Write the Script |
| 4 | Gather the Visual Assets |
| 5 | Animate Your Video |
| 6 | Editing & Sound Design |
| 7 | Publish, Share, and Track Performance |
Before you even think about visuals or animation, you need to lay a solid foundation for your video. This crucial first step involves defining the core elements that will guide your entire project, ensuring it’s focused and effective.
With your foundation set, the next step is to define the creative direction of your video. This involves deciding on the core goal of your video and selecting a visual and tonal style that aligns with your message and brand.
The script is the backbone of your 2D motion graphics video. This step focuses on crafting a clear, concise, and engaging narrative that effectively conveys your key message and guides the visual storytelling.
With your script finalized, it’s time to gather the visual ingredients that will bring your motion graphics to life. This step involves sourcing or creating the graphics, audio, and any other media elements you’ll need.

This is where the magic happens, transforming your static assets into a dynamic and engaging story. To help you navigate this crucial stage, we’ve compiled a selection of top software options and free resources that cater to various skill levels and budgets. Get ready to roll up your sleeves and start animating!
| Software | Best For | Cost | Key Features | 2D Motion Graphics Examples Made by Software |
| Adobe After Effects | Professional motion graphics & VFX | $54.99/month | – Advanced animation tools – Seamless integration with Adobe Creative Cloud – Keyframe-based editing | https://youtu.be/uaIhQ0XiA1c https://youtu.be/6P6Nrdc6JQs |
| Blender | 3D motion graphics & animation | Free | – Free & open-source – Powerful 3D modeling, rendering, and animation tools – Node-based compositing system | https://www.youtube.com/shorts/gW2xT48t0H8 https://www.youtube.com/shorts/LRLRkkNE7W0 |
| Cinema 4D | High-end 3D motion graphics & visual effects | $59.99/month (subscription) or $3,495 (perpetual license) | – User-friendly interface – Robust 3D animation features – Fast rendering | https://youtu.be/sUEt2Lsg_8w https://youtu.be/WotjaZfpH1s |
| Toonly | Simple 2D animated videos & explainer graphics | $39/month | – Drag-and-drop interface – Pre-built characters & templates – No coding or animation skills needed | https://youtu.be/sUEt2Lsg_8w https://youtu.be/wwZml7uljL8 |
| Vyond | Business animations & marketing videos | $89/user/month | – AI-powered animation – Character customization – Built-in voiceover tools | https://youtu.be/3ZUGGKb1FdI https://vimeo.com/168209559 |
| DaVinci Resolve (Fusion) | Compositing & VFX for motion graphics | Free (Basic version) or $295 (one-time purchase for Studio version) | – Advanced color grading – 2D & 3D compositing – Node-based workflow | https://vimeo.com/24302498 https://vimeo.com/56974716 |
| Resource | What It Offers |
| Freepik | Free stock images, vector graphics, and icons |
| Pixabay | Royalty-free images, vector illustrations, and videos |
| Pexels | Free stock videos and high-quality images |
| Unsplash | High-quality free stock photos for backgrounds or references |
| Undraw | Customizable vector illustrations for various themes |
| Storyset | Animated and static illustrations with customization options |
| LottieFiles | Free animated icons and motion graphics |
| DrawKit | Free vector illustrations and icons for explainer videos |
That’s fantastic! Animating might seem like the most technically challenging part, but don’t worry, it’s achievable, especially with the right guidance. To make this DIY journey even smoother and less daunting, especially for beginners using After Effects – the industry-leading motion graphics software – check out this top tutorial video below.
It’s perfect for those just starting, this video guides you through creating a simple yet engaging animation from scratch.
Once your animation is complete, the next crucial step is to polish it through editing and enhance its impact with sound. This stage brings all the visual and auditory elements together to create a cohesive and engaging final product.

Your 2D motion graphics video is now complete! The final step is to share it with the world and monitor its performance to understand its impact and inform future video strategies.

This approach allows you to tap into a global pool of skilled professionals who specialize in creating animation video content, without committing to a full agency or in-house hire. We’ve compiled a handy table comparing some of the top freelance platforms available, outlining their strengths and focus areas.
| Platform | Description | Strengths | Considerations | Ideal For |
| Upwork | Large platform with a vast pool of freelancers offering various skills and rates. | Wide range of talent, robust payment protection, and escrow services, good for both experienced and beginner freelancers. | Rates can vary significantly, and require careful screening. | Projects of varying size and complexity; finding a freelancer within a specific budget. |
| Fiverr | Gig-based platform offering pre-defined packages, often at competitive prices. | Competitive pricing, good for smaller, well-defined tasks, quick turnaround times. | May need to purchase multiple gigs to complete a complex project, quality can be variable. | Smaller, well-defined whiteboard video tasks, such as specific animations or scene creation. |
| Guru | Established a platform focused on professional services. | Flexible payment options, and a range of communication tools, good for managing projects and communicating with freelancers. | May not be as widely known as Upwork or Fiverr, potential for higher rates for experienced professionals. | Longer-term projects requiring specific expertise; projects needing strong project management tools. |
| PeoplePerHour | Connects businesses with freelance experts for hourly projects. | Suitable for tasks requiring hourly work, good for tracking time spent on the project. | May be less transparent about total project cost upfront compared to fixed-price options. | Projects where the scope is not fully defined or requires ongoing adjustments and hourly billing. |
| Dribbble | Design portfolio platform showcasing illustrators and animators. | Access to highly creative and visually appealing whiteboard styles, good for finding unique design talent. | Primarily a design-focused platform, may not offer the same project management tools as other freelance sites. | Projects requiring exceptional design and visual creativity; finding a distinctive whiteboard animation style. |
| Behance | Adobe-owned design portfolio platform. | Similar to Dribbble, a good place to discover talented designers and illustrators. Can find professionals familiar with Adobe Creative Suite. | Primarily a design-focused platform, may not offer the same project management tools as other freelance sites. | Projects requiring exceptional design and visual creativity; finding a freelancer skilled in Adobe Creative Suite. |
Partnering with a specialized production studio represents the gold standard for businesses prioritizing guaranteed quality, seamless project management, and a professional 2D motion graphics video. To help you narrow your search and identify potential partners, below is a table showcasing some well-regarded studios known for their quality and expertise.
| No. | Company Name | Services Offered | Expertise and Experience |
| 1 | F.Learning Studio | –End-to-End 2D Motion Graphics -Production: Complete service from concept to final, engaging 2D animation videos. – Basic & Complex 2D Motion Graphics: Shape and image-based animations for data visualization, system explanations, and tech/SaaS videos, budget-friendly and brandable. Click to check the example. –Character-Based 2D Animation: Storytelling and emotional videos with custom character creation, ideal for training and business communication. Click to check the example. – Diverse Animation Style Library: Tailored, custom 2D animation styles to fit any need and budget, avoiding templates. – Motion Graphics for Multiple Formats: Expertise in presentations, explainers, infographics, and marketing materials. – Integrated Service Suite: Voiceover, translation, music, and sound effects to enhance 2D motion graphics. – 2D Style Free Consultation: Expert guidance to choose the best animation style for project goals. | – Cost-Effective (Starting at $700/min): High-quality 2D motion graphics studio production offered at competitive and accessible pricing. – 9+ Years Expertise: A highly experienced team dedicated to and specialized in creating compelling 2D motion graphics animations. – Experts in Simplifying Complex Topics with 2D Animation: Proven ability to transform intricate subjects into easily understandable and engaging 2D motion graphic visuals. – High-Volume Production & Reliable Delivery: Consistent output of 80+ minutes of 2D animation monthly, ensuring projects are completed reliably and on schedule. – Global 2D Motion Graphics Portfolio & Client Success: Trusted by a wide range of clients across 15+ countries for their 2D motion graphics needs, demonstrating global reach and satisfaction. |
| 2 | Vidico | – Explainer Videos & Animated Content: Specializing in engaging explainer and marketing videos using 2D motion graphics. – Diverse 2D Animation Styles: From minimalist to character-driven, catering to different brand aesthetics and messages. | – High-Quality 2D Motion Graphics Focus: Known for visually polished and professionally executed 2D animated videos. – Experienced Creative Team: Emphasizes a team of skilled animators, designers, and storytellers. – Strategy-Driven 2D Animation: Focus on aligning animation with marketing and communication goals. |
| 3 | Explainer Video Agency (EVA) | – Specialized 2D Explainer Video Production: Core focus on creating 2D motion graphics explainer videos for businesses. – Character Animation & Illustrated 2D Videos: Strong emphasis on character-based and illustrative 2D animation styles. | – Deep Expertise in 2D Explainer Videos: Positions themselves as specialists in the explainer video niche using 2D animation. – Proven Track Record in 2D Animation: Showcases a portfolio of successful 2D explainer video projects across industries. – Focus on Clear Communication Through 2D Animation: Emphasizes the ability to simplify complex messages visually. |
| 4 | Explain Ninja | – Full-Range 2D Motion Graphics Services: Covers various 2D animation styles and applications beyond just explainer videos. – 2D Explainer Videos & Product Demos: Strong in creating 2D animated explainers and product demonstration videos – Animated GIFs & Short 2D Content: Offers the creation of shorter 2D animated content like GIFs for social media and marketing. | – Creative & Modern 2D Motion Graphics Style: Known for a visually appealing and contemporary 2D animation aesthetic. – Fast Turnaround 2D Animation Options: Offers efficient production processes for quicker delivery of 2D videos. – Positive Client Testimonials for 2D Work: Showcases client satisfaction with their 2D motion graphics services. |
| 5 | Digital Brew | – High-End 2D Motion Graphics Production: Focus on producing premium quality and visually impactful 2D motion graphics videos. – Custom 2D Animation Styles: Offers bespoke animation styles tailored to each client’s brand and message. – 2D Animated Commercials & Marketing Videos: Creates 2D motion graphics for advertising and marketing campaigns. | – Award-Winning 2D Motion Graphics Studio: Recognition for excellence in 2D animation and video production. – Experienced with Major Brands: Portfolio includes work for well-known, large-scale brands, indicating high-level experience. – Focus on Emotional Connection through 2D Animation: Aims to create 2D videos that resonate emotionally with viewers. |
| 6 | Outmost Studio | – Versatile 2D Motion Graphics Video Production: Offers a range of 2D animation styles including explainer, character, and promotional videos. – Social Media 2D Animated Content: Produces short-form 2D animated videos optimized for social media platforms. | – Creative & Engaging 2D Motion Graphics Style: Focuses on creating visually appealing and attention-grabbing 2D animations. – Client-Centric 2D Animation Approach: Highlights collaboration and understanding client needs in their 2D production process. |
| 7 | Buzzflick | – 2D Explainer Videos & Animated Ads: Specializes in creating 2D explainers and animated advertising content. – Character & Story-Driven 2D Animation: Focuses on using character animation and storytelling techniques in 2D. – Whiteboard & Cartoon Style 2D Animation: Offers specific styles like whiteboard and cartoon animation within their 2D services. | – Dedicated 2D Animation Production Team: Emphasizes a team of specialists focused on 2D motion graphics creation. – Client Testimonials for 2D Animation Success: Features client feedback praising their 2D motion graphics work. |
| 8 | ADVIDS | – Specialized in 2D Animated Explainer Videos: The core service offering is 2D motion graphics for explainer videos. – 2D Character Animation & Custom Illustrations: Focuses on character-based and custom-illustrated 2D animation. | – Expertise in 2D Explainer Video Strategy: Positions themselves as experts in crafting effective 2D explainer video strategies. – Process-Driven 2D Animation Production: Highlights a structured and efficient process for creating 2D motion graphics. – Focus on Clear Messaging in 2D Explainers |
| 9 | Éire Graphic Design | – 2D Motion Graphics Design & Animation: Offers a range of 2D motion graphics services as part of broader graphic design offerings. – Logo Animation & Branding in 2D: Creates animated logos and branding elements using 2D motion graphics. – 2D Animation for Social Media & Web: Produces 2D animated content for online platforms and social media. | – Integrated Graphic Design & 2D Motion Graphics Approach: Combines graphic design principles with 2D animation skills. – Experience in Branding with 2D Animation: Demonstrates expertise in using 2D motion graphics for brand identity and visual communication. – Focus on Visual Communication through 2D Graphics: Emphasizes effective visual messaging using 2D design and animation. |
You’ve explored studios, but how do you pick the right one? To guide your decision, consider these key factors when evaluating potential studios.
Choosing between DIY, freelancers, and professional studios for 2D motion graphics is a key decision. While DIY and freelancers can be cost-effective, professional studios often deliver superior value and quality. Here’s why:
| Factor | Studios | Freelancers | DIY |
| Specialized Expertise | Teams of experts ensure high-quality results. | One person handles multiple roles, reducing specialization. | Relies on personal skills, often limited. |
| Streamlined Processes | Refined workflows for efficiency and timely delivery. | Less structured processes, potential delays. | Lacks defined workflows, causing inconsistencies. |
| Advanced Resources | Access to pro software, hardware, and asset libraries. | Uses more limited tools, often budget-restricted. | Relies on basic tools with fewer capabilities. |
| Consistent Quality | Ensures brand adherence and professional results. | Quality may vary between projects. | Hard to maintain brand consistency. |
| Comprehensive Services | End-to-end production, including post-production. | Offers limited services, requiring multiple hires. | Requires managing every aspect alone. |
| Scalability & Reliability | Handles large projects with dependable delivery. | Availability and workload vary. | Timelines are unpredictable and prone to delays. |
To truly break through and captivate today’s audiences, you need content that’s not just visually appealing, but strategically designed to resonate and convert. That’s where data-driven 2D motion graphics come in. We don’t just create animations that look good – we craft videos informed by audience insights and performance analytics.
By understanding your target demographic, analyzing content trends, and tracking what truly grabs attention, we develop 2D motion graphics that are precisely tailored to maximize engagement and drive conversions. Imagine videos that not only explain your message clearly but also hold viewers’ attention longer, prompting them to take the desired action.
You can check our portfolio to see the difference!
Embarking on a 2D motion graphics project can feel overwhelming. You might have a vision, but translating that into a finished video that truly delivers can be complex. That’s why expert guidance and dedicated support are invaluable – and that’s precisely what F.Learning Studio provides.
Need help defining your video’s core message? Unsure which animation style best suits your brand? Have questions at any stage of the production process, day or night? Our commitment to 24/7 support means we’re always here to provide the answers, insights, and assistance you need, precisely when you need them. With F.Learning Studio, you’re never alone in navigating the world of 2D animation.
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Let’s dive into a project we completed for the MODO Platform. They needed a motion graphics video to showcase how their platform helps the energy industry manage data and gain valuable insights.
Below is a transparent look at how the budget was structured, demonstrating our commitment to value and clear pricing:
| Stage | Cost | Description |
| Scriptwriting | $250/minute | Crafting a clear and concise script that simplifies MODO’s complex data management platform, making it accessible and engaging. |
| Voice-over | $150/minute | Professional voice-over to enhance engagement and add credibility to the motion graphics video. |
| Concept Development | $1,400 | Defining the visual style, creative direction, and messaging tailored for MODO’s energy industry audience. |
| Production Fee | $1,200 | Covers the entire motion graphics production, including: • Storyboard – Scene-by-scene visual planning. • Illustrations – Custom visuals tailored to MODO’s brand. • Animation – Dynamic motion graphics to maintain engagement. • Sound Effects & Music – Professional audio elements for a polished finish. |
Let’s be real for a second. You’ve made it this far, you get it. 2D motion graphics aren’t just a trendy visual – they’re a powerful way to actually connect with people in a world that’s constantly vying for their attention.
Think about it: you’ve got stories to tell, ideas to share, and a business to grow. But in the digital jungle, shouting louder isn’t the answer. It’s about whispering the right message, visually, in a way that genuinely resonates. That’s the magic of 2D motion graphics at its best – cutting through the noise and sparking real engagement.
So, what are you waiting for? Are you going to keep letting your content fade into the background, or are you ready to grab attention, spark conversations, and finally see your message truly land? Imagine the impact a killer 2D motion graphic could have. Stop imagining, and start creating. Reach out to F.Learning Studio today. Your audience is out there, waiting to be captivated. Don’t keep them waiting.
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F. Learning Studio's Author
Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences. Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.
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