TOP 35+ 2D Motion Graphics Examples to Drive Sales in 2025
35+ top 2D motion graphics examples to drive sales in 2025. See proven strategies, get inspired, and boost your marketing ROI. Learn more!
35+ top 2D motion graphics examples to drive sales in 2025. See proven strategies, get inspired, and boost your marketing ROI. Learn more!
Here’s a hard truth: in the hyper-visual landscape of 2025, static content is essentially invisible, actively hindering your sales potential. Stop assuming product shots and text blocks are enough to cut through the noise. Motion graphics are no longer a trend – they are the essential upgrade your sales funnel needs to thrive in the coming year.
This article dives deep with 35+ 2D motion graphics examples across 11 key types – from logo animations to explainer videos – all proven to drive sales. We’ll also reveal the 6 signs of high-converting motion graphics, clarify the cost, and even give you 7 DIY steps. Ready to ditch static and inject dynamic motion into your 2025 sales? Let’s get animated.
Essentially, 2D motion graphics are animated visuals created from flat graphic elements. It’s the art of making static designs move – think animated logos, kinetic typography, and infographic animations – all crafted using specialized software to bring digital designs to life.
But why are these dynamic visuals so effective for businesses? Here are the key reasons why incorporating 2D motion graphics, often seen in compelling animation video formats, is a powerful strategy:
It’s helpful to see 2D motion graphics in action to understand their breadth and power truly. This section will categorize 2D motion graphics examples to showcase their diverse applications and creative styles. We’ll break them down based on 2 key factors.
| 11 Types of 2D Motion Graphics | ||||
|---|---|---|---|---|
Based on Purpose | No. | Type | Use Case | Pros & Cons |
| 1 | Explainer Videos | Breaking down complex topics, product demos, and company introductions | ✅ Engaging & informative ✅ Simplifies complex ideas ❌ Requires strong scripting for clarity | |
| 2 | Promotional & Marketing Videos | Social media ads, website banners, brand awareness campaigns | ✅ Boosts conversions ✅ Visually appealing ❌ Needs high creativity for effectiveness | |
| 3 | Ads & Social Media Campaigns | Instagram stories, TikTok animations, YouTube shorts | ✅ Highly shareable ✅ Short & engaging ❌ Limited storytelling time | |
| 4 | Educational & Training Videos | eLearning courses, corporate training, academic lessons | ✅ Engaging learning experience ✅ Great for retention ❌ Can be time-consuming to produce | |
Based on Style | 5 | UI/UX Motion Graphics | Website animations, app interactions, micro-animations | ✅ Improves user experience ✅ Modern & intuitive ❌ Needs careful integration with UI |
| 6 | Logo Animations | Company intros, video outros, brand storytelling | ✅ Strengthens brand identity ✅ Memorable & professional ❌ Overuse can be distracting | |
| 7 | Flat 2D Motion Graphics | Explainer videos, infographic animations | ✅ Simple & clean ✅ Easy to produce ❌ Can feel generic | |
| 8 | Typography Animation | Title sequences, kinetic typography ads | ✅ Engaging in text-based content ✅ Works well with voiceovers ❌ Limited visual storytelling | |
| 9 | Character Animation | Storytelling, educational content, brand mascots | ✅ High emotional impact ✅ Great for brand personality ❌ More complex & time-consuming | |
| 10 | Hand-Drawn (Frame-by-Frame) Animation | Artistic storytelling, nostalgic/organic-feel videos | ✅ Unique & artistic ✅ High-quality appeal ❌ Labor-intensive & costly | |
| 11 | Whiteboard Animation | Educational videos, corporate training, product demos | ✅ Easy to understand, great for explaining complex ideas ❌ Can feel repetitive or overly simplistic | |
Explainer videos are short, engaging animations designed to simplify complex concepts, products, or services. They break down intricate information into easily digestible visuals, making them perfect for onboarding, product demos, or clarifying business models.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| SaaS, Technology, Healthcare, Finance, Education, Startups, Manufacturing | 2D animation allows for clear and concise visual storytelling, avoiding the complexities and costs of live-action while maintaining high engagement. The style can be tailored to match brand aesthetics and effectively convey abstract ideas through relatable visuals and metaphors. |
These videos are crafted to generate excitement and drive conversions for products, services, or events. They focus on highlighting key features, benefits, and unique selling propositions in a visually appealing and persuasive manner.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| E-commerce, Retail, Consumer Goods, Entertainment, Travel & Hospitality, Fashion | 2D motion graphics are highly effective for creating visually stunning and shareable marketing content. They can evoke emotion, build brand awareness, and create a memorable impression, often at a fraction of the cost of traditional video production. |
Designed for maximum impact in short-form formats, these animations are tailored for advertisements and social media platforms. They need to be attention-grabbing, and concise, and deliver key messages quickly to thrive in fast-paced digital environments.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| All Industries (especially those with a strong online presence), E-commerce, Mobile Apps, Gaming, Food & Beverage | 2D animation excels in capturing attention within seconds, crucial for ads and social media. It’s versatile for various ad formats and platforms, cost-effective for A/B testing different ad creatives, and can easily be adapted for mobile viewing. |
These videos transform complex learning materials into engaging and easily digestible visual content. They are used for employee training, online courses, tutorials, and educational resources, enhancing knowledge retention and making learning more accessible.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Education (K-12, Higher Education), Corporate Training, Healthcare, Software Training, Government, Non-profits | 2D animation makes learning more engaging and effective by visualizing abstract concepts and processes. It allows for consistent branding and style across training materials, and offers a scalable solution for delivering consistent training across large organizations. |
These subtle animations enhance the user experience within digital interfaces (websites, apps). They provide visual feedback, guide users through interactions, and make interfaces feel more intuitive, polished, and enjoyable to use.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Software Development, App Development, Web Design, Tech Companies, Digital Product Agencies | 2D motion graphics in UI/UX design improve usability and user satisfaction without being distracting. They add a layer of sophistication and polish to digital products, enhancing brand perception and user engagement. |
Logo animations take static logos and bring them to life with movement and visual effects. They are used in intros/outros of videos, website loading screens, and social media branding to enhance brand recognition and create a dynamic first impression.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| All Industries, Branding Agencies, Marketing Agencies, Startups, Rebranding Companies | A dynamic logo animation instantly elevates brand perception, making it more modern and memorable. It adds personality and visual interest to a static logo, reinforcing brand identity across various touchpoints. |
Characterized by clean lines, simple shapes, and minimal depth, flat 2D motion graphics are a popular and versatile style. They are known for their modern, approachable, and easily adaptable aesthetic, often used in explainer videos and marketing content.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Technology, Startups, E-commerce, Education, Non-profits, Design Agencies | The flat design style is highly contemporary and visually appealing, making it effective for communicating with a broad audience. It’s efficient to produce, scalable, and easily adaptable to different brand guidelines and messaging. |
Read more:
Typography animation, or kinetic typography, focuses on animating text to convey meaning and emotion beyond just the words themselves. It uses movement, timing, and visual effects to emphasize key messages and create engaging textual narratives.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Marketing, Advertising, Media & Entertainment, Education, Event Promotion, Social Media Content | Kinetic typography is a powerful way to make text visually captivating and impactful. It can enhance storytelling, emphasize key points, and create a unique and memorable viewing experience, particularly effective in short-form videos. |
Character animation involves creating animated characters that act, emote, and tell stories. These can range from simple, stylized characters to more complex designs, used to build emotional connections with audiences and enhance brand storytelling.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Entertainment, Children’s Education, Gaming, Consumer Goods, Healthcare, Non-profits | 2D character animation allows for expressive and relatable storytelling, building emotional connections with viewers. Characters can personify brands, explain concepts, and create memorable campaigns that resonate deeply with target audiences. |
This classic animation technique involves drawing each frame individually, creating a unique and organic aesthetic. It often evokes a sense of nostalgia and handcrafted quality, suitable for projects seeking a more artistic or vintage feel.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Arts & Culture, Independent Films, Music Videos, Luxury Brands, Heritage Brands, Education (for artistic subjects) | Hand-drawn animation offers a distinct, artistic, and personal touch that sets it apart from other styles. It can convey authenticity, creativity, and craftsmanship, appealing to audiences who appreciate handcrafted quality. |
Whiteboard animation mimics the style of someone drawing on a whiteboard in real time. It’s a highly effective and engaging way to explain concepts, tell stories, and present information in a clear, step-by-step manner.
| Target Industries | What Makes 2D Motion Graphics Stand Out |
| Education, Training, Explainer Videos, Non-profits, Healthcare, Consulting, Finance | Whiteboard animation simplifies complex topics by visually building explanations step-by-step. It creates a sense of direct communication and makes information feel approachable and easy to understand, improving engagement and knowledge retention. |
Enter your text here...
Not all motion graphics are created equal. While 2D animation offers immense potential, truly excellent videos go beyond just movement. In this section, we’ll unpack the six crucial elements that distinguish a good 2D motion graphics video from a truly outstanding one, ensuring your animations not only look great but also deliver real results.
| Criteria | Key Considerations | What to Look For |
| Smooth Animation | ⟶ Frame Rate: Appropriate frame rate (typically 24fps or 30fps for smooth motion) is crucial. ⟶ Easing: Use of easing techniques (gradual acceleration and deceleration) to make movements feel organic. ⟶ Motion Paths: Well-defined and natural-looking motion paths for objects and characters. | ✔ Absence of jerky or abrupt movements. ✔ Fluid transitions between scenes and elements. ✔ Movements that feel natural and believable within the chosen animation styles. |
| Visual Consistency & Well-Synchronized Audio | ⟶ Consistent Visual Style: Maintaining a unified aesthetic across all scenes and elements. ⟶ Color Palette Harmony: Using a cohesive and brand-appropriate color palette. ⟶ Audio-Visual Sync: Precise timing of audio cues, sound effects, and voiceovers with on-screen actions. | ✔ Unified visual style that feels intentional and polished. ✔ Audio that enhances the visuals and storytelling, not distracts. ✔ Perfect synchronization between visual elements and sound cues. |
| Clear Message & Storytelling | ⟶ Defined Objective: Clear understanding of the video’s purpose and target audience. ⟶ Story Structure: Logical flow of information and a clear narrative arc if applicable. ⟶ Concise Messaging: Avoid unnecessary complexity and focus on key takeaways. | ✔ Easy to understand the video’s core message. ✔ Engaging narrative that holds viewer attention. ✔ Clear call to action (if applicable) and desired outcome. |
| High-Quality Graphics & Resolution | ⟶ Source File Quality: Using high-resolution assets and vector graphics where possible. ⟶ Rendering Resolution: Outputting the video at appropriate resolutions (e.g., 1080p, 4K) for intended platforms. ⟶ Visual Clarity: Ensuring graphics are sharp, detailed, and free from pixelation or blurring. | ✔ Crisp and clear visuals, even on larger screens. ✔ No noticeable pixelation or blurring of graphics. ✔Professional and polished visual presentation. |
| Effective Use of Timing & Pacing | ⟶ Pacing Variety: Mixing fast and slow moments to maintain viewer attention. ⟶ Emphasis through Timing: Using pauses or slow motion to highlight important information. ⟶ Rhythm and Flow: Creating a visual rhythm that complements the audio and message. | ✔ Dynamic pacing that keeps the video engaging. ✔ Timing that emphasizes key information and moments. ✔ Visual rhythm that enhances the overall viewing experience. |
| Professional Transitions & Effects | ⟶ Purposeful Transitions: Using transitions that logically connect scenes and maintain flow. ⟶ Subtle Effects: Employing effects to enhance visuals, not overshadow them. ⟶ Avoid Overuse: Refraining from excessive or unnecessary transitions and effects. | ✔ Smooth and seamless transitions between scenes. ✔ Effects that enhance the visuals and storytelling. ✔ Overall polished and professional feel without distracting elements. |
Budget is inevitably a key consideration when planning any video project. So, what can you expect to invest in high-quality 2D motion graphics in 2025? While costs can vary based on complexity, style, and location, we’ve analyzed current market trends to provide a general overview of per-minute pricing.
Get the best values
for your project
See how much your project might cost at F.Learning Studio!
Want a deeper dive into motion graphics pricing and a detailed breakdown of cost factors? You can explore our comprehensive article: 1 Minute Motion Graphics Video Price: Get a Quick Quote (2025) for an in-depth analysis and personalized quote insights.
Curious how you can create your own dynamic visuals in-house? We’ve simplified the process into 7 easy-to-follow steps, empowering you to create engaging animations in no time.
| Step | What To Do |
| 1 | Video Foundation Setting |
| 2 | Choose the Purpose and Style of Video |
| 3 | Write the Script |
| 4 | Gather the Visual Assets |
| 5 | Animate Your Video |
| 6 | Editing & Sound Design |
| 7 | Publish, Share, and Track Performance |
Before diving into animation, it’s crucial to lay a solid foundation. This step is all about planning and defining the core elements of your video. Think of it as creating the blueprint before construction begins.
Key Actions:

With your foundation set, now it’s time to define the what and how of your video. This step involves clarifying the specific purpose of your animation and selecting a visual style that aligns with your brand and message.
Key Actions:
If you need to add storytelling, bring emotions or express the audience’s experience in the video, motion graphics with character videos are a good option
The script is the backbone of your motion graphics video. It’s not just about the words, but also the flow of information, pacing, and visual cues. A well-written script translates into a clear and engaging animation.
Key Actions:
Now it’s time to assemble the visual building blocks for your animation. This step involves collecting or creating all the graphic elements you’ll need, from illustrations and icons to logos and background images.
Key Actions:

With your script and assets ready, the real magic starts – animation! Transform your static elements into dynamic motion graphics. Choosing the right software is key to a smooth workflow and impactful results. To help you, we’ve listed 6 of the best motion graphics software below, ensuring you find the perfect tool to unleash your creative potential.
| Software | Best For | Cost | Key Features | 2D Motion Graphics Examples Made by Software |
| Adobe After Effects | Professional motion graphics & VFX | $54.99/month | – Advanced animation tools- Seamless integration with Adobe Creative Cloud- Keyframe-based editing | Example Link Example Link |
| Blender | 3D motion graphics & animation | Free | – Free & open-source- Powerful 3D modeling, rendering, and animation tools- Node-based compositing system | Example Link Example Link |
| Cinema 4D | High-end 3D motion graphics & visual effects | $59.99/month (subscription) or $3,495 (perpetual license) | – User-friendly interface- Robust 3D animation features- Fast rendering | Example Link Example Link |
| Toonly | Simple 2D animated videos & explainer graphics | $39/month | – Drag-and-drop interface- Pre-built characters & templates- No coding or animation skills needed | Example Link Example Link |
| Vyond | Business animations & marketing videos | $89/user/month | – AI-powered animation- Character customization- Built-in voiceover tools | Example Link Example Link |
| DaVinci Resolve (Fusion) | Compositing & VFX for motion graphics | Free (Basic version) or $295 (one-time purchase for Studio version) | – Advanced color grading- 2D & 3D compositing- Node-based workflow | Example Link Example Link |
Editing and sound design are the crucial finishing touches that elevate your animation from good to great. This step is about polishing your video, ensuring smooth transitions, and enhancing its impact with compelling audio.
Key Actions:
Your 2D motion graphics video is complete – now it’s time to get it seen! This final step focuses on publishing your video to the right platforms, sharing it strategically, and tracking its performance to measure its success and inform future projects.
Key Actions:

While DIY 2D motion graphics offer a fantastic entry point and creative control, it’s important to acknowledge their limitations. For businesses seeking truly polished, high-impact videos that drive significant results, partnering with a professional motion graphics studio often proves to be a wiser investment. Here’s why:
| Feature | Description | Advantages (Over DIY) |
| Expertise & Team | A dedicated team of scriptwriters, animators, and creatives. | Ensures a high-quality, cohesive animated product explainer video with professional management. |
| Process & Workflow | A streamlined production process from script to final animation. | Provides clear timelines, and regular updates, and minimizes project delays. |
| Quality Control | Comprehensive quality checks at every production stage. | Delivers consistent quality while maintaining brand guidelines throughout the video. |
| Equipment & Resources | Utilizes top-tier animation tools and software for production. | Produces high-resolution visuals, crisp audio, and professional-grade voiceovers. |
| Strategic Input | Offers expert guidance to align animation with marketing objectives. | It enhances viewer engagement, boosts conversions, and ensures a strong call to action. |
Collaborating with a professional studio does involve an investment, but it often translates to a higher+ return in terms of video quality and marketing effectiveness. Generally, professional 2D motion graphics video packages can be categorized as:
Basic Package: Starting around $1,500 – $3,000 – suitable for simpler animations or shorter videos.
Standard Package: Ranging from $2,500 – $8,000 – offering a good balance of quality and features for most business needs.
Premium Package: Starting at $10,000+ – for complex, high-end animations with custom characters, intricate designs, and advanced features.
For nearly a decade, F.Learning Studio has been the trusted partner for businesses across diverse industries seeking impactful motion graphics video production. And now, accessing professional-grade 2D motion graphics is more affordable than ever, with options starting from just $799 per minute.
Why Choose F.Learning Studio?
F.Learning Studio creates motion graphics that deliver results, not just visuals. We use data and strategy to design animations precisely for your business needs.
Whether you need to:
Your motion graphics video journey with F.Learning Studio is built on a proven process designed for seamless success. We prioritize early consultation to deeply understand your vision, objectives, and target audience right from the start. This collaborative approach ensures alignment and sets the stage for impactful animation.
Beyond a structured workflow, we offer 24/7 support, meaning you’re never alone in the production process. Have a question at any hour? Need an update? Our team is readily available to provide guidance and ensure a smooth, stress-free experience.
Ask your questions NOW
and get answered
within 12 hours!
We’ve looked at lots of 2D motion graphics examples, and you can see how they make things move and grab attention. Think about it: logos that jump out, videos that explain simply, and social posts that people actually watch. That’s the power of motion graphics.
Maybe you’re thinking, “This sounds great, but it’s too hard for me to do myself.” That’s where we come in. At F.Learning Studio, we make it easy. We’re not just artists; we’re helpers. We take your ideas and turn them into simple, clear, and exciting motion graphics videos.
Ready to make your business videos simple and powerful? Don’t wait and wonder. Talk to F.Learning Studio today. Let’s make a 2D motion graphics video that works for you. It’s easier than you think. Let’s get started!
Still not sure which is the best option for your current budget?
Don’t stop here – there’s so much more to discover!:
F. Learning Studio's Author
Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences. Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.
Whether you’re training a team or explaining a message — we’ll help you do it clearly.
Clarity changes everything
Whether you’re training a team or explaining a message — we’ll help you do it clearly.