2 Ways to Buy Animated Explainer Videos in 2025 [with 6 Tips]
Need an animated explainer video in 2025? Discover 2 easy ways to buy animated explainer videos, plus 6 tips for successful distribution to boost ROI!
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Need an animated explainer video in 2025? Discover 2 easy ways to buy animated explainer videos, plus 6 tips for successful distribution to boost ROI!
Did you know 72% of customers prefer learning about products through video? Yet, buying animated explainer videos often feels like navigating a maze – hidden costs, unclear processes, and subpar quality.
This guide breaks it down into 2 easy ways to buy animated explainer videos: hiring freelancers and partnering with an agency. Moreover, you’ll discover the TOP 10 reliable providers, know how to make confident decisions in choosing vendors, and explore tips to distribute videos successfully.
4 Things to Consider Before Buying Animated Explainer Videos
So, you’re ready to leverage the power of animated explainer videos to boost your brand, educate your audience, or drive sales. That’s fantastic! However, before you jump headfirst into the buying process, it’s crucial to lay a solid foundation. This is why we’re going to break down the 4 key factors to consider before you even start contacting potential vendors.
| Planning Element | Description |
| Define objectives | Clearly state what you want your explainer video to accomplish (e.g., increase brand awareness, generate leads, educate customers). |
| Know your audience | Understand your target audience’s demographics, interests, pain points, and existing knowledge. |
| Set a realistic budget | Establish a clear and realistic budget for the video production, considering various cost factors. |
| Consider video length and distribution platforms | Tailor the video length and format to the specific distribution platforms you plan to use (e.g., YouTube, website, social media). |
You’ve laid the groundwork by defining your objectives, understanding your audience, setting a budget, and considering distribution. Now, the big question: how will you bring your explainer video to life?
The 2 primary paths are: Hiring individual freelancers or Partnering with a professional studio. To help you weigh your options, here’s a side-by-side comparison of the pros and cons of each:
| Method | Pros | Cons |
| Hiring freelancers | – Cost-effective, often cheaper than studios. – Flexible with a wide variety of creative styles. – Easy to find and hire through platforms like Fiverr and Upwork. | – Quality may vary significantly. – Limited resources and tools compared to studios. – Project management relies heavily on you. |
| Partnering with professional studios | – High-quality production with a professional team. – Full service: scriptwriting, animation, voiceover, revisions. – Reliable project management and clear timelines. | – Higher initial costs: projects typically start at $2000 and scale up to $20000 based on complexity, scope, and studio reputation. – Longer lead times due to structured processes. |
Hire Freelancers for Animated Explainer Videos
For businesses seeking more customization than template-based solutions offer, yet still aiming to keep costs down, hiring a freelancer is worth considering. Platforms like Fiverr and Upwork provide access to a wide range of freelancers specializing in various aspects of animated explainer video creation, with services starting from as little as $90.
While the lower upfront cost is attractive, quality can be inconsistent, requiring diligent portfolio reviews. Plus, communication challenges and limited revision rounds can lead to unexpected costs and delays in getting the video you envision. Ultimately, be prepared to invest extra time in project management to ensure a successful outcome when choosing this route to buy animated explainer videos.
Want to avoid the pitfalls of inconsistent freelancers? F. Learning Studio provides a better way to buy animated explainer videos: a flexible team, consistent quality, and transparent revision policies. See how we’re different on Fiverr and Upwork.
While the cost-effectiveness of freelancers can be enticing, their availability, their skills are not always a certain factor. For projects requiring advanced technical skill, extensive project management, or a higher level of creative collaboration, partnering with an agency can often provide a more robust and reliable solution.
That is why, in the next section, we’ll introduce you to leading animated explainer video agencies, highlighting their specializations and areas of expertise.
10 Animated Explainer Video Companies to Elevate Your 2025 Campaign
To help you navigate the landscape of animated explainer video agencies, here’s a summary table of the top 10 providers, highlighting their core strengths and specializations. This curated list is hand-picked based on their experience, notable past projects with top-tier clients, and a commitment to delivering outstanding results.
| Company | Overview | Key Services |
| 1. F. Learning Studio | Combines strategic learning design with creative animation to create engaging and effective explainer videos that drive results, with a customer-centric approach | – Whiteboard animation – Motion graphics – Hand-drawn style – Character animation |
| 2. Yans Media | Specializes in the creation of handcrafted 2D explainer videos that effectively communicate complex concepts while captivating audiences | Motion graphics, mixed media |
| 3. Gisteo | Produces explainer videos that help businesses clarify their offerings and drive growth, blending expert scriptwriting and production with straightforward processes | 2D animation, motion graphics, kinetic typography, whiteboard videos |
| 4. Squideo | UK-based, specializes in creating bespoke 2D animated explainer videos designed to entertain, educate, and engage target audiences | 2D animated explainer video |
| 5. Demo Duck | US-based, specializes in animated explainer videos that simplify complex concepts and bring brands to life with customized solutions | 2D, 3D animated explainer video |
| 6. Digital Brew | Creates award-winning animated explainer videos and live-action videos, working with many top business clients. | 2D and 3D animated explainer videos, live-action videos |
| 7. Yum Yum Videos | Creates animated stories that simplify complex ideas and encourage authentic engagement, helping brands make a lasting impact. | Whiteboard and motion graphic explainer videos, custom made |
| 8. Epipheo | Specializes in creating animated explainer videos that distill complex concepts into clear, engaging narratives. | 2D and 3D animated explainer videos |
| 9. Creamy Animation | Focuses on animated explainer videos, offering customized animated and live-action video solutions | Animated explainer videos, corporate videos, educational videos |
| 10. Explain Ninja | Is a Warsaw-based company that specializes in 2D animation explainer videos. | 2D and 3D explainer videos |
1. F. Learning Studio
With a proven track record and a client-centric approach, F. Learning Studio provides the expertise and flexibility to create videos that truly resonate. Here’s why we should be your choice for the next explainer video:
Affordable pricing and flexible packages for animated explainer videos
F. Learning Studio offers cost-effective explainer video solutions without compromising on quality. By leveraging our Vietnam-based production team, they optimize resources to deliver high-quality animation at competitive prices. Our flexible packages cater to different business needs, whether you’re a startup looking for an affordable option or an enterprise seeking premium animation.
Let’s take a look at animated explainer video styles we’re good at:
- Whiteboard animation: We create engaging, hand-drawn animations on a whiteboard to simplify complex ideas and keep viewers hooked.
- Motion graphics: We design dynamic motion graphics with smooth transitions to deliver clear, visually compelling messages.
- Hand-drawn style: We craft unique, frame-by-frame hand-drawn animations that add a personalized and artistic touch to your storytelling.
Empower explainer videos with learning design expertise
What sets F. Learning Studio apart is our strong foundation in learning design. Every video is strategically crafted to align with the client’s learning objectives, target audience, and desired outcomes.
From content development to animation style, each element is carefully designed to enhance comprehension and retention, making your explainer videos not just engaging but also highly effective for training, marketing, and product education.
Have a proven track record with +100 global clients
Don’t just take our word for it – our portfolio speaks for itself. With over 9 years of experience, we’ve helped over 100 businesses worldwide, from innovative startups to established enterprises, achieve their communication goals. Some notable projects include:
- MODO – Simplified complex data management concepts for the energy industry.
- Cargoful – Created an engaging explainer for logistics management software.
- XL Feet – Use storytelling to introduce the brand and their stories in an engaging way.
Contact us here:
- WhatsApp: (+84) 378 713 132
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
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2. Yans Media
- Overview: Yans Media is an animation studio centered on design, specializing in the creation of handcrafted 2D explainer videos that effectively communicate complex concepts while captivating audiences.
- Key services: Motion graphics, mixed media
- Top clients: Intel, UNAIDS, Roche, Tatari, and Dayta
- Contact:
- Website: https://www.yansmedia.com
- Phone number: [email protected]
- Email: (510) 848-7027
3. Gisteo
- Overview: Founded in 2011, Gisteo has been producing explainer videos that help businesses clarify their offerings and drive growth. They blend expert scriptwriting and production expertise with a straightforward process and competitive pricing, delivering affordable explainer videos for businesses.
- Key services: 2D animation, motion graphics, kinetic typography, whiteboard videos
- Top clients: Warner Brothers, RBC Bank, Fujitsu, Blockdaemon, Logitech
- Contacts:
- Website: https://gisteo.com/
- Phone number: 1-844-438-4478
- Email: [email protected]
4. Squideo
- Overview: Squideo is a UK-based animated video production company specializing in creating bespoke 2D animated explainer videos for businesses of all sizes and industries. Their in-house team focuses on delivering professional, goal-oriented videos designed to entertain, educate, and engage target audiences.
- Key services: 2D animated explainer video
- Top clients: Uber, Amazon, HubSpot, Google
- Contacts:
- Website: https://www.squideo.com
- Phone number: +44 1482 738656
- Email: [email protected]
5. Demo Duck
- Overview: Demo Duck is a US-based company specializing in animated explainer videos that simplify complex concepts and bring brands to life. Their offerings include animated explainer videos, live-action videos, and mixed-media storytelling, all customized to meet the specific needs of each client.
- Key services: 2D, 3D animated explainer video
- Top clients: Google, Netflix, Canon, GEICO, and Discovery
- Contacts:
- Website: https://demoduck.com
- Phone number: (855) 436-6382
- Email: [email protected]
6. Digital Brew
- Overview:
- Key services: 2D and 3D animated explainer videos, live-action videos
- Top clients: Hubspot, The Exit Group, Grow Therapy, Cisco
- Contacts:
- Website: https://www.digitalbrew.com/
- Phone number: 407-848-1143
- Email: [email protected]
7. Yum Yum Videos
- Overview: Yum Yum Videos creates animated stories that simplify complex ideas and encourage authentic engagement, helping brands make a lasting impact.
- Key services: Whiteboard and motion graphic explainer videos
- Top clients: Google, Amazon, McKesson, Thermo Fisher
- Contacts:
- Website: https://www.yumyumvideos.com/
8. Epipheo
- Overview: Epipheo, founded in 2009, is a Cincinnati-based video production company specializing in creating animated explainer videos that distill complex concepts into clear, engaging narratives. Their mission is to trigger “epiphanies”—moments of sudden clarity—through video storytelling, helping audiences understand why a brand matters and how it’s different.
- Key services: 2D and 3D animated explainer videos
- Top clients: Google, Microsoft, P&G, US Bank, Cisco, Intel, Mercedes, Deloitte
- Contacts:
- Website: https://epipheo.com
- Phone number: +1 888-687-7620
9. Creamy Animation
- Overview: Creamy Animation is a production company that focuses on animated explainer videos, offering customized animated and live-action video solutions for businesses, nonprofit organizations, and startups.
- Key services: Animated explainer videos, corporate videos, educational videos
- Top clients: Warner Brothers, RBC Bank, Fujitsu, Blockdaemon, Logitech
- Contacts:
- Website: https://www.creamyanimation.com/
- Phone number: 800-660-7269
- Email: [email protected]
10. Explain Ninja
- Overview: Explain Ninja is a Warsaw-based company that specializes in 2D animation explainer videos. They focus on helping businesses communicate their messages effectively by utilizing creative storytelling and high-quality animations to create engaging content.
- Key services: 2D and 3D explainer videos
- Top clients: Google, Pipedrive, Atlassian, Total
- Contacts:
- Website: https://explain.ninja
- Phone number: [email protected]
- Email: +48 22 208 61 11
Key Factors to Consider When Choosing Animated Explainer Video Agencies
With a list of potential agency partners in your hand, the next step is evaluating those partners and see which will be truly a good fit for your business goals. It’s important to find an agency that not only produces stunning animation, but that also understands your specific needs, brand values, and target audience.
| Factor | Description |
| Portfolio and Experience | Review previous work to ensure their style aligns with your brand and they have experience in your industry. |
| Pricing Transparency | Choose agencies with clear pricing structures to avoid hidden costs during and after production. |
| Animation Quality | Assess the quality of animations, storytelling, and creativity to ensure they meet your expectations. |
| Client Reviews and Ratings | Check testimonials and online reviews to gauge reliability, communication, and overall client satisfaction. |
| Customization Options | Ensure the agency offers tailored solutions, not just templates, to reflect your unique brand identity. |
| Production Timeline | Confirm their ability to meet deadlines without compromising on quality. |
| Communication and Support | Evaluate how well the agency communicates during the project and the level of support offered post-delivery. |
| Revisions Policy | Verify the number of revisions included to ensure your final product meets all your requirements. |
| Technical Capabilities | Ensure they use modern tools and techniques suitable for the type of video you need (2D, 3D, whiteboard, etc.). |
| Ownership and Rights | Confirm that you retain full rights to the video content after project completion. |
Animated Explainer Videos: Cost Overview when Hiring an Agency
Now you have a list of potential agencies and a better understanding of what they offer. But how do you actually choose the right agency for your specific needs? Price is a factor, for sure. Understanding the cost of creating professional-grade animation will give you confidence and help you negotiate. This is why it is important to analyze the prices of animated explainer videos.
- Whiteboard explainer video: $2,000 to $10,000 per minute.
- 2D explainer video: $5,000 to $ 15,000 per minute.
- 3D explainer video: $10,000 – $20,000 per minute.
| Factor | What it is |
| 1. Video length | Longer videos require more time and resources, increasing costs proportionally. |
| 2. Animation style | 2D animations are generally more affordable than 3D or complex motion graphics. |
| 3. Voiceover talent | Hiring experienced voiceover artists, especially for multiple languages, affects pricing. |
| 4. Revisions and edits | More revision rounds increase costs, especially if significant changes are needed. |
| 5. Turnaround time | Rush projects or tight deadlines often come with higher costs for expedited delivery. |
| 6. Customization level | Fully customized videos tailored to a brand’s needs are more expensive than template-based animations. |
| 7. Sound design | Custom soundtracks, effects, and background music add to the overall budget. |
| 8. Licensing and rights | Costs may increase if you require full ownership rights or specific licensing for your video content. |
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6 Potential Hidden Fees to Consider for Explainer Videos
Besides the cost above, it’s essential to watch out for hidden costs that might catch you off guard. Here are some potential hidden fees to consider before committing to a video production service:
- Music licensing: Animated videos still require music. Licensing fees for copyrighted music can be higher than anticipated, depending on the track and usage rights.
- Stock graphics/Illustrations: If the video requires specialized illustrations or graphics beyond the standard style of the production company, there may be additional costs for purchasing stock assets or hiring freelance illustrators.
- Extra revisions: A certain number of revision rounds are typically included in the initial quote, but excessive revisions or major changes to the script/storyboard can incur additional fees.
- File format requests: Delivering your video in multiple formats or resolutions can come with additional charges.
- Ongoing support & resources: Post-delivery support, such as video updates, additional edits, or marketing assistance, may incur extra fees over time.
- Source files: If the client wants access to the original project files (e.g., the Adobe After Effects or Illustrator files), the production company may charge an additional fee. This is because the source files allow the client to make changes independently, which could potentially impact the quality or brand consistency of the video.
- Character design rights: If the video features unique character designs, the client may need to pay extra for the rights to use those characters in other marketing materials or campaigns.
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Tips for Effectively Distributing Animated Explainer Videos
We believe with the things discussed so far, you will be more confident when choosing an ideal partner. However, it’s no good to invest in a fantastic explainer video if nobody sees it! In this last section, we’ll explore proven strategies for distributing your finished video and maximizing its reach. Don’t skip this – it’s where the real ROI happens!
Optimize for multiple platforms
Don’t let your explainer video sit in one place! Optimize it for various platforms like YouTube, LinkedIn, Instagram, and even TikTok. Each platform has its own specs, so adjust your video size, format, and captions accordingly to maximize reach.
Embed on landing pages
A well-placed explainer video on your landing page can significantly boost conversion rates. Embed the video prominently above the fold to grab visitors’ attention and quickly communicate your value proposition. Ensure the landing page is optimized for mobile viewing and that the video loads quickly for a seamless user experience.
Leverage email marketing
Include your explainer video in email campaigns to make them more engaging! A simple “Watch this quick video!” can encourage clicks and keep your audience interested, all while explaining your offering effortlessly.
Utilize paid ads
Run paid ads on platforms like Google, Facebook, or LinkedIn with your explainer video front and center. Videos in ads tend to perform better, attracting more eyes and driving more leads than static images alone.
Share on social media
Get social and share your video everywhere! Use eye-catching captions, and trending hashtags, and be super-responsive to comments and questions. Let’s get people talking and sharing!
Sharing is caring
Ask your viewers to share your video with their network! A simple call to action like “Share this with someone who needs this solution!” can increase your reach and attract potential customers through word of mouth.
Conclusion
Ready to stop reading and start creating? You now have the essential knowledge to buy animated explainer videos effectively – from defining your needs to choosing the right provider and maximizing your video’s reach.
If you’re looking for a reliable partner to guide you through the process, contact F. Learning Studio today and take the first step toward a more engaging and effective video strategy.
- WhatsApp: (+84) 378 713 132
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
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Sean Bui
F. Learning Studio's Author
Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences. Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.
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