10 Product Explainer Video Production Companies to Hire
Have you ever felt lost while searching for a reliable partner for product explainer video production? Many businesses share the frustration of investing in substandard…
Have you ever felt lost while searching for a reliable partner for product explainer video production? Many businesses share the frustration of investing in substandard…
Have you ever felt lost while searching for a reliable partner for product explainer video production? Many businesses share the frustration of investing in substandard videos due to poor partner selection. Unclear communication, mismatched styles, and hidden costs can derail even the best marketing plans.
Don’t worry! We’ve selected the TOP 10 explainer video companies who can be your ideal partner for the next project. Read on to discover actionable strategies to secure a partner that aligns with your vision, enhances your brand’s story, and drives meaningful audience engagement for lasting impact.
To get started, check out the table summarizing leading product explainer video production companies, their key services, and the industries they focus on:
| Company | Key Services | Focused Industries |
| F. Learning Studio | – Whiteboard animation – Motion graphics – Hand-drawn style – Character animation | Finance, healthcare, education, corporate |
| Vidico | 2D and 3D animated explainer videos | Business, SaaS, fintech, machine learning, data analytics |
| Yans Media | 2D animation, motion graphics, 3D animation | SaaS, startups, non-profits, healthcare, blockchain |
| Kasra Design | 2D and 3D explainer videos, motion graphics | Corporate, healthcare, non-profits |
| Explainly | Custom animated corporate explainer videos | Software & tech, finance, healthcare, education, cybersecurity |
| Demo Duck | 2D, 3D animated explainer videos, live-action | Education, healthcare, non-profits, corporate |
| Venture Videos | Product explainer videos, company explainer videos, video adverts | Software, finance, healthcare, education, retail |
| Digital Brew | 2D and 3D animated explainer videos, live-action | Healthcare, IT, software, SaaS, finance, banking, education |
| Hound Studio | 2D and 3D animated explainer videos | Startups, healthcare, non-profits, corporate |
| Broadcast2World | 2D, 3D, motion graphics, whiteboard animation, character animation, mixed media | SaaS, cybersecurity, healthcare, finance, education, blockchain |
Products with complex features deserve a clear, engaging explanation. At F. Learning Studio, we specialize in transforming intricate product functionalities into visually compelling, easy-to-understand explainer videos that educate and convert. Discover how we can turn the product explainer into a powerful tool that can elevate your marketing effort.
Generic, template-driven videos simply don’t cut it when you’re trying to drive sales. F. Learning Studio specializes in crafting custom product explainer videos that are strategically designed to maximize conversions. We go beyond simply explaining your product’s features; we focus on showcasing its unique benefits and how it solves your target audience’s specific problems.
By tailoring every aspect of the video to align with your brand identity, target audience, and sales goals, we create videos that capture attention, build trust, and ultimately, encourage viewers to take action.
In this video for Alpha Insurer, for example, we crafted a story around how their product positively impacted a family’s life. Visuals and upbeat music help to create an emotional connection with potential customers and illustrate the product’s benefit in the customer’s perception.
A great product explainer video that gets your sales needs to be affordable so your company can get a great ROI! That’s why we offer a range of flexible and affordable packages designed to fit your budget without compromising on quality or effectiveness.
We understand that every business has different needs and resources, so we work closely with you to develop a customized solution that meets your specific requirements.
✅ Take a look and choose your preferred style:
The secret to a truly effective product explainer video lies in how well it conveys information and drives understanding. F. Learning Studio incorporates learning design expertise into every video we create. We analyze your target audience’s learning styles, prior knowledge, and key takeaways to design videos that maximize information retention and engagement.
This meticulous approach ensures that your videos are not just visually appealing but also incredibly effective at conveying your message and driving desired outcomes. Let us turn product specifications into customer conversions!
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You might also be interested in: 5 Ways to Ensure Explainer Videos Increase Conversion Rate
Selecting a studio isn’t just about finding a pretty portfolio; it’s about ensuring a strategic fit with your brand, budget, and goals. The next section will provide a comprehensive checklist of criteria and actionable steps to help you choose the right explainer video company and ultimately make an informed decision that leads to a video that truly delivers results.
| Criteria | What to Do |
| 1. Portfolio Relevance & Quality | Review their portfolio: Assess the quality of their past work. Is it visually appealing, engaging, and professionally produced? Look for industry experience: Do they have experience creating videos for businesses in your industry or with similar products? Assess stylistic diversity: Can they adapt their style to match your brand or do they have a single, inflexible approach? Review their portfolio: Assess the quality of their past work. Is it visually appealing, engaging, and professionally produced? Look for industry experience: Do they have experience creating videos for businesses in your industry or with similar products? Assess stylistic diversity: Can they adapt their style to match your brand or do they have a single, inflexible approach? |
| 2. Understanding Your Brand & Objectives | Evaluate their initial consultation: Do they ask insightful questions about your business, target audience, and goals? Are they genuinely interested in understanding your needs? Review their creative brief process: Do they have a structured process for developing a creative brief that clearly outlines the scope of work, target audience, key message, and creative direction? |
| 3. Communication & Collaboration | Assess their responsiveness and communication style: Are they responsive to your inquiries and easy to communicate with? Do they keep you informed throughout the process? Evaluate their feedback process: How do they handle feedback and revisions? Are they open to your ideas and willing to collaborate effectively? |
| 4. Process & Project Management | Inquire about their production process: Do they have a well-defined production process with clear timelines and milestones? Assess their project management skills: Do they have a dedicated project manager who will oversee the project and ensure it stays on track? |
| 5. Pricing Transparency & Value | Request a detailed quote: Get a breakdown of all costs associated with the project, including pre-production, production, post-production, and revisions. Compare quotes from multiple companies: Don’t just focus on the lowest price. Consider the quality of their work, their experience, and their communication skills. Understand their revision policy: How many rounds of revisions are included in the price? What are the costs for additional revisions? |
| 6. Testimonials & References | Read online reviews and testimonials: See what other clients have to say about their experience working with the company. |
With a clear understanding of what to look for in a production partner, let’s address a critical factor in your decision-making process: cost. Many companies struggle to budget effectively for product explainer video production, leading to unpleasant surprises down the line. To help you navigate the financial landscape, here’s the breakdown of the typical costs associated with different types of explainer videos.
Animated explainer videos:
Live-action videos: $5,000 and $20,000, with the price depending on factors like video length, production quality, location, etc.
Must read: Cost of An Explainer Video – A Price Guide for Any Budget in 2025
Here is a table outlining these cost factors in more detail:
| Factor | Description |
| Video length | Longer videos require more scripting, animation/filming, editing, and voiceover work, directly impacting the overall cost. |
| Animation complexity | More intricate animation styles (e.g., detailed character animation, complex 3D graphics) require more skilled animators and longer production times. |
| Script & Storyboarding | The complexity and sophistication of the script, including the amount of research required and the number of revisions, influence the cost. |
| Voiceover talent | Using professional voice actors (especially those with specific accents or celebrity status) will increase costs compared to using amateur or internal talent. |
| Music & Sound effects | Licensed music and professionally designed sound effects add to the cost, while using royalty-free options can help keep the budget in check. |
| Number of revisions | More revisions translate to more time spent by the production team, impacting the final price. |
| Location (Live-Action) | Filming on location incurs expenses such as permits, travel, accommodation, and equipment rentals, which can vary significantly depending on the chosen location. |
| Production quality | Higher production values (e.g., high-resolution cameras, professional lighting, experienced crew) result in a more polished video but also increase costs. |
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You’re ready to bring your visions to life but lack a bit of inspiration? Here are the five compelling product explainer video examples from top brands, showcasing the diverse styles and effective storytelling techniques that captivate audiences and drive results.
By examining these successful campaigns, you’ll gain valuable insights into how to create a video that not only explains your product but also builds brand awareness and inspires action.
F. Learning Studio x ExEm Women’s Health
Spotify: Anchor
Stagfox
Infinity
By striking a balance between direct application display and visual emphasis on key elements, the video provides a clear and informative demonstration of the product’s capabilities.
Trip case travel app
The ultimate goal of creating an explainer video is to communicate your products effectively and encourage the audience to take action. In the next section, we’ll explore proven product explainer video distribution tips that will help you maximize your reach and engagement. Armed with these tactics, you’ll be well-equipped to get your video in front of the right eyes and achieve your marketing goals.
Your product page is prime real estate for your explainer video. Embed the video prominently near the top of the page to immediately grab visitors’ attention and quickly convey your product’s value proposition.
Don’t forget to include a clear call-to-action button below the video to encourage viewers to add the product to their cart or learn more. A well-placed and optimized video can significantly increase conversion rates and reduce bounce rates on your product pages.
Don’t limit your video’s reach to just one platform. Share it on social media platforms like Facebook, Twitter, LinkedIn, and Instagram, tailoring the message to each platform’s unique audience. Embed it in relevant blog posts and email marketing campaigns. This strategy can help you get your video in front of as many potential customers as possible.
Influencers and industry experts have built-in audiences that trust their recommendations. Partnering with them to feature your product explainer video in reviews, testimonials, or unboxing experiences adds credibility and extends your reach. Viewers are more likely to trust and engage with your product when they see it endorsed by someone they follow.
Paid advertising accelerates product awareness and conversions by targeting the right audience with precision. Running product explainer videos as ads on platforms like Facebook, Google, and TikTok ensures they reach users actively searching for similar products. Short, engaging videos with compelling calls to action work best for paid campaigns.
Monitoring the performance of your product explainer video is crucial for understanding its effectiveness and identifying areas for improvement.
Analyzing metrics like watch time, click-through rates, and conversion rates provides insights into what resonates with your audience. Tools like Google Analytics, YouTube Studio, and social media insights help measure effectiveness. Identifying trends allows you to optimize your approach, adjust messaging, and improve future video content to drive even better results.
Don’t let your product explainer video be a one-hit-wonder. Repurpose it into different formats to maximize its exposure and reach a wider audience. Create shorter snippets for social media, turn the script into a blog post, extract key takeaways for infographics, and use the visuals for presentations,
This is a cost-effective way to amplify your message and ensure that your product explainer video continues to deliver value for months and even years to come.
Hopefully, this exploration of top production companies, selection criteria, real-world examples, and distribution tips has inspired you to envision the possibilities that a product explainer video production can unlock for your brand.
For a video with the best chance of resonating with your target, consider contacting F. Learning Studio today and discover how their team can help transform your ideas into a high-impact video.
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F. Learning Studio's Author
Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences. Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.
Whether you’re training a team or explaining a message — we’ll help you do it clearly.
Clarity changes everything
Whether you’re training a team or explaining a message — we’ll help you do it clearly.